Watching That, the leading revenue intelligence platform for the OTT industry, has secured late seed funding from FirstPartyCapital, a new type of sector-focused fund, to help expand its customer base of broadcasters and OTT video providers across the globe. The funding will help Watching That invest in its technical team, accelerate global expansion, and expand its marketing efforts.
Watching That collects data from every ad and every video view across every device in near real time, allowing customers to monitor, control, troubleshoot and optimise all corners of their OTT revenue operations with a level of accuracy that has not previously been possible.
