Last week Twilio held its annual customer, partner and analyst event, Twilio Signal. As usual, Twilio packed the week with newsworthy announcements. The biggest announcement was Twilio Engage, an automation platform that helps marketers deliver omnichannel campaigns fit for the digital era.
To understand the significance of the Engage announcement, let me discuss it in the context of the marketecture Twilio used to describe its portfolio three years ago (shown below). At that time, Twilio was primarily known as a company that delivered communications APIs. As such, the bottom two layers of the diagram were the most important.
