Top
image credit: Unsplash

Reselling UCaaS: Why This Model Is Gaining in Popularity

April 12, 2021

Via: No Jitter

The enterprise communications sector is continuously evolving, and one of the bigger changes for the past decade has been the transition from owned equipment to cloud-delivered services. While new technologies and features dominate most of that conversation, the go-to-market changes (or disruptions) are equally significant.

The comms industry was built on a traditional reseller model. The value-added reseller (VAR) purchases components at a wholesale price, configures and delivers them, then resells the solution to the customer at a retail price. The difference between the wholesale and retail prices goes toward operating costs and profits. Reseller models are common with physical products including cars, groceries, and furniture.

Read More on No Jitter