From their inception, media asset management (MAM) systems have been a crucial component of the media supply chain. Traditionally MAM systems service customers by managing and storing media files like images, audio, and video. However, as the industry rushes to meet audience demands, it’s clear that traditional MAM systems are hitting a wall when it comes to “inventory management.”
This begs the question, are legacy MAMs adequately equipped to handle the needs of today’s media supply chain? Enter the concept of an organized content hub — a solution that promises to bridge the gap left by traditional MAM systems and meet the demands of content inventory management in the digital age.
