In 2007, I co-founded BCStrategies (formerly UC Strategies) with several colleagues to help organizations grip the new capabilities that unified communications (UC) was bringing to the market. Amidst the complex array of capabilities accompanying this advance, we took a higher-level view and defined UC) as communications integrated to optimize business processes. Now, 14 years later, we find that definition is even more relevant and continues to guide our vision as new capabilities like team collaboration have continued to reshape the industry.