THE ENTERPRISE COMMS PARADOX
I tell people that I work in enterprise communications, but no one really knows what that means. That’s fair, both enterprise and communications are subjective terms, and disagreements occur even among enterprise communications professionals. Communication technology vendors, platforms and services can include big brands like Meta’s WhatsApp, Apple’s iPhones, and Alphabet’s Gmail as well as lesser known brands and modalities that can be missed in a eye-blink.
