As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving.
According to an October 2023 survey from IT research firm Gartner, more than three quarters (78%) of the 405 marketing leaders surveyed said they had made efforts to centralize customer data management within IT teams.
By centralizing customer data management within IT teams, organizations can enhance data security and compliance by designing and implementing a single set of data governance practices.
