Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a smart TV and accelerate purchase windows.
According to the international market and research firm’s online survey of 1,201 broadband subscribers, these Aspect-enabled ATSC 3.0 features compel respondents to spend $205 more than they originally planned on a smart TV, with purchase intent over the next 12 months increasing to 74% (up 19 points from their original baseline).
