As media proliferates across a growing number of platforms – including OTT streaming services, social media video channels, direct-to-consumer offerings, interactive content experiences, and traditional linear TV – the media and entertainment industry faces unprecedented broadcast and video production challenges, pushing traditional media processing to its limits. Addressing these challenges requires solutions capable of handling this new landscape of media ingest and delivery, which includes managing diverse formats, ensuring compatibility across numerous platforms, and meeting varying standards for quality and accessibility, all while streamlining the process to accommodate the accelerated production and distribution timelines demanded by today’s content-hungry audiences.
