Streaming television services from companies like Netflix, Amazon and Hulu have reached a key milestone—half of US households are now subscribing.
The Nielsen Total Audience Report found that in the first quarter of 2016, streaming video on-demand (SVOD) services reached 50 percent of American homes, the same percentage as digital video recorders.
“While DVR penetration has plateaued, SVOD penetration is growing,” the report said.
