In a bold move, South Korea’s leading telecommunications company SK Telecom has infused $10 million into Perplexity AI, a rising star in the realm of search technology based in the United States. This investment comes hot on the heels of the startup’s impressive debut in 2022. What sets Perplexity AI apart is its avant-garde generative AI technology, which distinguishes itself by delivering real-time internet search answers without the crutch of pre-trained datasets. This approach allows for responses that are not only current but dynamically aligned with the evolving internet landscape. The buzz around Perplexity AI is not unfounded—the company already manages a staggering 230 million monthly search requests, speaking volumes about its traction and growing popularity with users.This strategic partnership germinated from a shared vision at MWC Barcelona and blooms with the promise of delivering mutual benefits. SK Telecom users are on the cusp of enjoying free premium access to Perplexity, potentially inviting a wider audience to experience the next level of search competence. On the flip side, SK Telecom has its sights set on incorporating Perplexity’s proprietary technology into its own AI personal assistant services. This collaboration signifies a deliberate step by SK Telecom to fortify its presence within both domestic and international AI search markets.
