Red Bee Media, Nowtilus and Equativ (formerly Smart) announce the launch of their jointly created Free Ad-Supported Streaming TV (FAST) offering. The product combines technology and expertise from the three companies to create an efficient B2B solution for implementing and managing FAST channels. High View, a Germany-and-Austria-based independent media company, is the debut customer, distributing its content on 2016 and later LG Smart TVs through LG Channels, which is LG’s own FAST platform.
The three firms’ combination of sophisticated FAST channel workflows, world-class dynamic ad insertion and advanced programmatic advertising will now allow publishers to seamlessly monetize content without changing their technological infrastructure.
