Rule 1 in the broadcast media business: Listen carefully to customer feedback. Rule 2: Respond constructively and promptly with enhanced products or services.
It is a formula we implemented right from the introduction of the AirBox playout automation system in 1999. AirBox and its successors achieved global success, powering over 19,500 TV and branding channels in more than 120 countries.
Today’s multichannel multi-platform multimedia world provides huge opportunities for content owners and broadcasters. Our role is to provide the tools necessary to ensure that the routine tasks of content ingest, pre-transmission processing, scheduling and playout are handled with a maximum of financial return and a minimum of fuss.
