It’s a tech truism that the cloud changes everything. Channel partners can corroborate that statement. Value-added resellers (VARs) and System Integrators (SIs) have traditionally been the face to the customer, providing the communications solutions and services needed for installation, integration, testing, roll-out, adoption, and support.
In the days of on-premises equipment, telecom VARs had a defined role as the intermediary between customers and vendors. VARs configured and sold phone system hardware and related services and offered added support, ancillary products and services, feature upgrades, consulting services, and more.
