Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and e.tv, South Africa’s largest independent and free-to-air television channel, today announced a new partnership to deploy Evergent’s tools for identity and subscriber management for their eVOD offering. The new partnership will enable e.tv’s continued growth in South Africa through flexible and innovative approaches to subscription and service offerings.
According to a 2023 report from Statista, the global market for OTT video is expected to exceed $450 billion by 2027. For regional OTT media providers, the challenge of increasing scale is compounded by the complexity of managing multiple currencies and languages. Evergent’s identity and subscriber management system allows media operators like e.tv to seamlessly integrate different languages and currencies, removing the barriers to international expansion.