Attendees at sporting and music events are becoming increasingly more active participants. Social media is changing how teams and music acts interact with their fans and affects how often fans are exposed to content from those they follow. No longer are event attendees content to simply be passive viewers. They want access to additional views, extra content, and real-time updates and information. And they want to be able to share pictures and videos with their friends and family as the event takes place.
Advances in augmented reality and virtual reality present a number of opportunities to provide transformed experiences for event attendees inside the stadium. They also make it possible to provide new, different experiences for those who want to enjoy it remotely – either at home or in other venues, such as pubs or fan-zones.