Predicting the future may seem like a fool’s errand to some, but modeling the year ahead is part of planning that every global company has to do. It’s not about being Nostradamus; it’s about being prepared.
As the head of marketing at a generative AI company for contact centers, forecasting the tech landscape helps my teams and me anticipate what’s ahead for customer experience (CX) and pivot as things almost inevitably change. And as someone who once worked in a contact center, the year ahead for CX excites me.
