It’s no surprise that the communications and media industries are facing an accelerated pace of disruption. Customers today expect simpler, connected experiences, and are increasingly turning to over-the-top (OTT) and on-demand services to find them — such as Apple, Amazon, Netflix and others.
To better understand the current attitudes of American mobile phone owners and cable subscribers, and how traditional carriers and providers can keep pace with industry disruptors, Salesforce commissioned its “2017 Connected Subscriber Report.”
