Driven by an ever-expanding universe of connected devices and more powerful smartphones, mobile data traffic is continuing to surge, meaning the stakes are higher than ever when it comes to providing high-performing 5G networks.
For years, the “best network” was defined as the one that was the fastest and most reliable. But as communication service providers (CSPs) race to meet science-based climate reduction targets, including Net Zero goals, and focus on securing network energy performance, expectations have shifted — performance is no longer the only standard. And it’s not just the carriers themselves who have this focus — a survey by GSMA Intelligence found that 30 to 60% of mobile customers would be willing to pay more for a product certified as carbon neutral. It’s time to redefine the “best network” as not just high-performing, but energy efficient and sustainable as well.
