If Amazon and Microsoft turn calls into events for processing, that could take UC/UCC to a place where traditional players can’t easily go.
It’s easy to view cloud-delivered UCaaS as a Web meeting service, and there’s certainly some truth in that. There are a lot of popular Web meeting tools, including Cisco’s Webex and LogMeIn’s GoToMeeting, and what I’m calling cloud-delivered UCaaS tools can do many of the same things. You’d normally expect that in a competitive market, with newer products like Microsoft’s Skype for Business and Amazon’s Chime better directed at the future market’s needs. If that’s true, the future may be very different.