When faced with the challenge of integrating remote guests into its broadcasts efficiently and without unnecessary technological hurdles, Verdens Gang (VG), Norway’s primary news destination and largest online media house, turned to QuickLink StudioCall™. VG produces a wide variety of content, including numerous podcasts and live broadcasts, amassing nearly a million streams each day. As VG often incorporates remote guests, from reporters stationed in different locations to industry experts offering insights on various topics, they recognized a need for a more streamlined solution. The shift to StudioCall™ was driven by the necessity to effortlessly connect with remote guests, especially during real-time coverage of breaking news events that require swift response and minimal setup time.
Simplifying Remote Guest Integration
The introduction of QuickLink StudioCall™ into VG’s operations marked a significant advancement in managing remote guest participation. StudioCall™ offers VG the capability to invite guests via multiple channels, including SMS, WhatsApp, email, or through shareable links, ensuring a seamless connection process. The tool’s central web-based portal empowers VG operators with comprehensive control over virtual rooms and device settings from any location. This control extends to pre-screening guests, managing camera, microphone, and speaker settings, and adjusting resolution and audio modes, thereby simplifying the integration process compared to the previously cumbersome methods reliant on video conferencing applications.
The implementation of StudioCall™ has eliminated the complexities that were often associated with live streaming. VG can now incorporate multiple remote guests simultaneously with a minimal technological footprint, enhancing overall efficiency. This solution also leverages QuickLink’s feature that allows VG to manage several guests through a single output to the vision switcher, which significantly streamlines the broadcast workflow. The technical and operational team at VG has praised StudioCall™ not only for its ease of use but also for QuickLink’s responsive customer support, which has been instrumental in addressing any issues swiftly.
Advancing with StudioEdge™
Further showcasing QuickLink’s technological advancements, the recent launch of StudioEdge™ at the IBC Show 2024 underscores the platform’s expanded flexibility. StudioEdge™ supports various call platforms such as StudioCall, Zoom, Microsoft Teams, and Skype, providing VG with an array of options to optimize their remote guest video and audio feeds. This versatility is bolstered by the integration of powerful AI technology powered by NVIDIA, which further enhances the quality of remote connections.
The adaptability of StudioEdge™ represents a significant leap forward in optimizing remote guest participation. VG’s technical team has found that StudioEdge™ integrates seamlessly with their existing production technology, offering them greater flexibility and enhanced quality in their broadcasts. The use of AI-driven optimizations for video and audio serves to ensure that even remote guests with less-than-ideal setup conditions can still participate effectively, maintaining high broadcast standards.
Revolutionizing Remote Participation
The integration of QuickLink StudioCall™ has transformed VG’s management of remote guest participation. This newfound efficiency and high-quality connection highlight advancements in media technology, mirroring a wider industry trend of using sophisticated technology to boost broadcast quality and operational efficiency. VG’s positive experience with QuickLink StudioCall™ and the promising future enhancements with StudioEdge™ underscore the crucial role these tools play in modern media.
As the media landscape evolves, VG is dedicated to embracing innovative technologies to maintain its leadership as a top news provider. The successful integration of QuickLink solutions not only streamlines current operations but also prepares VG for future technological advancements and expansion. This proactive approach ensures VG continues to deliver high-quality, timely content to their audience, reinforcing its position as Norway’s leading news outlet. By continually adopting cutting-edge technology, VG ensures it remains at the forefront of the industry, providing its viewers with superior content and seamless engagement.
