When natural disasters strike, immediate and reliable communication becomes the lifeline for affected communities. In regions like East Africa and the Indian Ocean, which are prone to such catastrophic events, the need for robust disaster preparedness is paramount. Recognizing this critical requirement, AXIAN Telecom has taken significant strides to enhance disaster preparedness across Africa. Through a recent milestone—signing the GSMA Humanitarian Connectivity Charter (HCC)—AXIAN Telecom signifies its commitment to improving the readiness, response, and recovery capabilities of Mobile Network Operators (MNOs) during sudden emergencies like natural disasters.
AXIAN Telecom’s Commitment to Disaster Preparedness
Signing of the GSMA Humanitarian Connectivity Charter
AXIAN Telecom’s enrollment in the GSMA Humanitarian Connectivity Charter is a noteworthy commitment towards bolstering disaster resilience in Africa. The Charter, launched in 2015 by the GSMA, targets the enhancement of readiness, response, and recovery capacities of MNOs during emergencies. By signing this Charter, AXIAN Telecom pledges support for its MNOs based in Tanzania, Madagascar, Comoros, Senegal, and Togo, now collectively branded as Yas. Under this unified brand, AXIAN Telecom aims to offer resilient and accessible connectivity for communities affected by disasters, embodying the Charter’s core mission.
The GSMA Humanitarian Connectivity Charter also establishes best practices for the mobile industry before, during, and after disaster events. For AXIAN Telecom, this involves not only providing reliable communication networks but also engaging in preparedness initiatives that equip communities with timely information. By subscribing to the principles of the HCC, the company commits to humanitarian actions that extend beyond commercial interests. It’s a forward-thinking move that aligns technology with social responsibility, ensuring communities have the connectivity they need in crises.
Strategic Development of Early Warning Systems
A core element of AXIAN Telecom’s participation in the HCC is the development of an Early Warning System (EWS), especially in Madagascar, in collaboration with the GSMA. This system is anchored on four fundamental pillars: data collection, risk assessments, hazard monitoring, and timely warnings. Through these elements, the Early Warning System aims to enhance national and community disaster response capabilities significantly. The proactive approach of collecting and analyzing data before disasters strike enables better preparedness and potentially saves lives.
The Early Warning System is designed not just for immediate response but also to build long-term resilience against future disasters. By leveraging the latest technology in data analytics and mobile communications, AXIAN Telecom ensures that warnings are timely and actionable. This system empowers communities with crucial information that can guide them in taking necessary precautions, thus reducing the impact of disasters. AXIAN Telecom’s initiative exemplifies how integrating advanced technology with disaster management strategies can create sustainable solutions to mitigate disaster risks.
Response to Natural Disasters
Proactive Measures Following Cyclone Chido
On December 14th, Cyclone Chido wreaked havoc on Mayotte, causing substantial infrastructural damage and disrupting everyday life. In the wake of this calamity, AXIAN Telecom demonstrated its commitment to disaster response and recovery. Swift action was taken to restore mobile infrastructure, ensuring that communication lines remained open for those affected. Yas Comoros, part of AXIAN Telecom’s network, facilitated free communication between Comoros and Mayotte, highlighting the critical role of connectivity in disaster recovery.
Additionally, AXIAN Telecom partnered with Free-Groupe Iliad and Télécoms Sans Frontières to offer both material and human support. This collaboration amplified the reach and efficiency of relief operations. By addressing both immediate needs and long-term recovery, AXIAN Telecom illustrated a comprehensive approach to disaster response. The company’s efforts not only alleviated the immediate crisis but also set a precedent for rapid, effective action in future emergencies, showcasing the power of coordinated, tech-driven humanitarian efforts.
Leadership and Technology in Disaster Management
Leading these initiatives is AXIAN Telecom’s CEO, Hassan Jaber, who has emphasized the crucial role of leveraging technology for the benefit of disaster-affected communities. Jaber highlights the importance of preparedness and the effective use of emerging technologies to mitigate the impacts of natural disasters. AXIAN Telecom’s proactive measures represent a broader strategy aimed at strengthening the resilience of communities in East Africa and the Indian Ocean regions, which are often vulnerable to such events.
The company’s vision aligns with broader humanitarian goals, as highlighted by Kimberly Brown, Head of Mobile for Humanitarian Innovation at GSMA. Brown acknowledges the essential role of connectivity in crisis situations and welcomes AXIAN Telecom as a new signatory of the HCC. She underscores the importance of industry collaboration in enhancing humanitarian efforts, commending AXIAN Telecom for its initiatives, particularly the development of the Early Warning System in Madagascar. Such initiatives are a part of the global “Early Warnings for All” project, indicating a shared international effort to improve disaster readiness.
Expanding Presence and Impact
Consolidation Under the Yas Brand
AXIAN Telecom operates across nine markets in Africa, providing a range of services from mobile and fixed networks to digital infrastructure and mobile financial services. The consolidation of its MNOs under the Yas brand is a strategic move aimed at delivering a streamlined customer experience. This consolidation not only facilitates seamless service delivery but also encourages innovation with tangible, real-world impacts. Serving over 42 million customers, AXIAN Telecom has witnessed significant growth since 2015, driven by acquisitions and substantial network investments.
The rebranding effort under Yas aims to foster a unified identity that resonates with customers across different regions. By aligning its services and operations, AXIAN Telecom enhances its capability to respond efficiently to both regular and emergency situations. This strategic consolidation under the Yas name further solidifies AXIAN Telecom’s position as a reliable partner in the digital and humanitarian landscapes, promising continued advancements in both service delivery and community support.
Sustainable Growth through Investments and Acquisitions
Since its inception, AXIAN Telecom has focused on sustainable and positive impacts on millions of lives. This vision is materialized through ongoing investments in state-of-the-art network infrastructure and strategic acquisitions. The company’s growth trajectory has been marked by an emphasis on scalability and innovation. By continually expanding its digital footprint, AXIAN Telecom aims to provide cutting-edge solutions that address both everyday connectivity needs and emergency situations.
AXIAN Telecom’s investment in technology is not just about expanding coverage; it’s about integrating solutions that ensure long-term sustainability. This approach enables the company to remain adaptable and responsive to the rapid technological changes and emerging challenges within the telecom industry. By prioritizing continuous improvement and community impact, AXIAN Telecom has established itself as a forward-thinking, socially responsible player in the African telecom market, striving to deliver both commercial and humanitarian benefits.
Building a More Resilient Digital Landscape
When natural disasters hit, effective and dependable communication becomes essential for affected communities. In areas like East Africa and the Indian Ocean, which frequently face such catastrophic events, the necessity for strong disaster preparedness is crucial. Understanding this urgent need, AXIAN Telecom has made notable advancements to strengthen disaster preparedness across Africa. A recent milestone achievement includes signing the GSMA Humanitarian Connectivity Charter (HCC), which underlines AXIAN Telecom’s dedication to enhancing the readiness, response, and recovery capabilities of Mobile Network Operators (MNOs) during sudden emergencies, such as natural disasters. This initiative ensures that communication networks remain operational, providing critical lifelines for coordination and relief efforts. By participating in the HCC, AXIAN Telecom not only marks its commitment to the well-being of communities but also sets an example for other operators in the region to follow. This proactive approach plays a pivotal role in minimizing the impact of disasters, helping communities recover more swiftly.
