In a digital landscape where user attention is increasingly fragmented, businesses are continuously seeking innovative ways to engage and retain customers. Rakuten Viber, a notable player in the communication app sector, has made a significant stride towards enhancing user-business interaction with the introduction of its new messaging features: Carousel and List messages. These tools are crafted to redefine user engagement by offering dynamic, interactive modes of communication. Carousel messages allow businesses to send up to five customizable, scrollable cards in a single message. Each of these cards can incorporate images, emojis, text, and up to two call-to-action buttons, which are particularly useful for highlighting new products or promoting special offers. The design aims to create a seamless scrolling experience that captures user attention through visually appealing media and encourages conversions via direct links to online stores or specific landing pages.
Transformative Features in Digital Communication
Viber’s introduction of List messages is a creative step that enables businesses to offer up to five pre-set response options. This is particularly useful for booking confirmations, delivery scheduling, or gathering customer feedback. The List messages streamline responses, guiding users through replies and minimizing repetitive inquiries via automation. Such features are vital as they empower businesses to personalize and automate communications, aligning with the growing consumer demand for richer digital interactions. Cristina Constandache, Viber’s Chief Revenue Officer, shared the vision of evolving Viber into a super app that caters to both users and businesses, adapting to their evolving needs. This feature’s rollout signifies the start of an effort towards more interactive business messaging. The broader adoption of interactive messaging tools marks a substantial pivot toward personalized customer interaction. Viber’s successful deployment could lead other platforms to follow, highlighting the role of innovation in staying relevant and elevating user experience in today’s competitive digital arena.
