In a bold move, South Korea’s leading telecommunications company SK Telecom has infused $10 million into Perplexity AI, a rising star in the realm of search technology based in the United States. This investment comes hot on the heels of the startup’s impressive debut in 2022. What sets Perplexity AI apart is its avant-garde generative AI technology, which distinguishes itself by delivering real-time internet search answers without the crutch of pre-trained datasets. This approach allows for responses that are not only current but dynamically aligned with the evolving internet landscape. The buzz around Perplexity AI is not unfounded—the company already manages a staggering 230 million monthly search requests, speaking volumes about its traction and growing popularity with users.
This strategic partnership germinated from a shared vision at MWC Barcelona and blooms with the promise of delivering mutual benefits. SK Telecom users are on the cusp of enjoying free premium access to Perplexity, potentially inviting a wider audience to experience the next level of search competence. On the flip side, SK Telecom has its sights set on incorporating Perplexity’s proprietary technology into its own AI personal assistant services. This collaboration signifies a deliberate step by SK Telecom to fortify its presence within both domestic and international AI search markets.
Enhancing AI Collaborations
SK Telecom, a telecom leader from South Korea, has boldly invested $10 million in Perplexity AI, an American innovator in search tech, building on the latter’s successful launch in 2022. Perplexity AI stands out with its cutting-edge generative AI that provides updated internet search results in real time, veering away from reliant, pre-built databases. This method aligns with the web’s constant updates, and it shows, as Perplexity AI handles a hefty 230 million searches monthly, showcasing its rapid adoption and user appeal.
This alliance, taking root at MWC Barcelona, promises reciprocal gains. SK Telecom’s clientele may soon relish complimentary access to Perplexity’s enhanced search tools, broadening Perplexity’s user base substantially. Conversely, SK Telecom aims to merge Perplexity’s pioneering tech into its AI assistant offerings, marking a strategic push to expand its reach in AI search domains globally.
