Samsung Electronics has announced its plans to showcase groundbreaking AI, IoT, digital health, and robotics projects developed through the C-Lab program at CES 2025. Scheduled from January 7 to 10, the event will feature 15 innovative projects, including 12 startups from the C-Lab Outside program, two from the C-Lab Inside initiative, and one that spun off from Samsung. These projects will be highlighted at the Venetian Expo’s Eureka Park in Las Vegas, a hub for emerging startups and entrepreneurs. CES 2025 will provide these startups with a global stage to gauge market responses, assess business feasibility, and connect with potential investors.
Since its inception in 2012, the Samsung C-Lab program has nurtured over 900 projects and startups. The program’s central mission is to support the development and commercialization of innovative technologies and ideas, thereby enabling startups to achieve significant growth and tap into the global market. Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics, emphasized the importance of CES for Korean startups, which offers the chance to establish a global market presence and elevate brand awareness. Jeon reiterated Samsung’s commitment to supporting startups as they climb the ranks to become globally recognized innovators.
Featured Startups from C-Lab Outside Program
The 12 startups featured at CES 2025 from the C-Lab Outside program include those directly incubated by Samsung and one developed in collaboration with the Daegu Center for Creative Economy & Innovation. These startups cover various cutting-edge domains such as AI, digital health, IoT, and robotics. In the AI domain, DEEP.FINE offers an extended reality (XR) solution using Vision-AI and Visual Localization (VL) for precise digital space creation. Mainspace provides an online shopping service employing automated 3D interior design technology, while ENERZAi introduces a next-generation AI inference optimization engine aimed at enhancing performance and efficiency.
Other AI innovations include Cochl’s AI-based sound technology that understands sounds as humans do, and Korea Greendata’s energy data analytics platform revolutionized by AI-driven chatbot integration. 10kM.ai offers an enterprise AI video production solution capable of generating, editing, and distributing videos on a large scale. In the digital health sector, Riduck offers an AI-driven aerobic exercise coaching solution utilizing data from wearable devices. LabSD has developed a digital ophthalmoscope crafted from upcycled smartphones, paired with a teleophthalmology system. Meditrix introduces a VR-based neuro-biofeedback motion chair coupled with mobile digital therapeutics, showcasing the breadth of innovation supported by the C-Lab Outside program.
IoT and Robotics Innovations
The Internet of Things (IoT) domain features remarkable innovations such as GhostPass, a remote hands-free authentication solution that stores user biometrics on smartphones, enhancing security and user experience. Pinpoint offers a smart building operating system that integrates various operations and user experiences into a single cohesive solution, highlighting advancements in building management and user interaction. In the robotics sector, Quester stands out with a high-performance hand-tracking glove leveraging sensor fusion technology, presenting new opportunities in human-machine interaction and control.
These innovations underline the diverse range of projects supported by the C-Lab Outside program. By showcasing advancements across multiple domains, Samsung demonstrates its commitment to fostering technological progress and unveiling novel solutions that address contemporary challenges. These startups not only represent cutting-edge technology but also signify the potential to significantly impact their respective industries on a global scale.
Regional Startup Ecosystems and Achievements
Samsung will also highlight four local startups from Daegu and Gwangju at CES 2025, marking a new milestone for the company’s efforts in promoting regional startup ecosystems. Since 2023, Samsung has extended the C-Lab Outside program to discover and develop innovative startups in these regions. A notable achievement is the Best of Innovation Award in Fintech at CES 2025, won by GhostPass from C-Lab Outside Gwangju.
Sunkwan Lee, CEO and founder of GhostPass, expressed gratitude for the support and coaching provided by C-Lab Outside, which has enabled their rapid growth and enhanced market readiness. Attending CES 2025 with an award-winning solution demonstrates their success and potential in the global market. This recognition highlights the efficacy of Samsung’s initiatives in empowering regional startups, fostering innovation, and creating opportunities for these companies to thrive internationally.
C-Lab Inside and Spin-off Projects
The C-Lab Inside initiative, designed to nurture creative ideas from Samsung employees, is also showcasing two innovative projects at CES 2025. These projects, recognized for their innovation and marketability, reflect Samsung’s incorporation of differentiated IoT solutions and advanced robotics platforms. GreenFollow is a Galaxy-enabled autonomous driving solution for electric golf trolleys, providing automated mobility solutions within golf courses. Modulero introduces a modular platform designed for robotics development, offering an adaptable framework for creating versatile and advanced robotic systems.
Additionally, Samsung’s C-Lab spin-off program, introduced in 2015, allows high-potential projects to become independent startups. At CES 2025, the C-Lab spin-off Edint will exhibit its mobile-based AI online exam proctoring service, showcasing how Samsung’s nurturing environment has enabled innovative ideas to mature into independent, market-ready solutions.
Recognition and Future Prospects
Samsung Electronics has unveiled plans to debut cutting-edge projects in AI, IoT, digital health, and robotics at CES 2025, set for January 7-10. The showcase will include 15 groundbreaking projects, featuring 12 startups from the C-Lab Outside program, two from C-Lab Inside, and one that spun off from Samsung. These innovations will be displayed at the Venetian Expo’s Eureka Park in Las Vegas, which is a key venue for emerging startups and entrepreneurs. CES 2025 offers these startups a global platform to assess market interest, evaluate business viability, and network with potential investors.
The Samsung C-Lab program, which began in 2012, has fostered over 900 projects and startups. Its primary goal is to support the development and commercialization of cutting-edge technologies and ideas, helping startups grow significantly and enter the global market. Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics, highlighted CES’s vital role for Korean startups, offering them opportunities to build a global presence and boost brand awareness. Jeon reaffirmed Samsung’s dedication to aiding startups in their journey to become globally recognized innovators.
