Roku, Inc. has successfully acquired Frndly TV, a subscription streaming service based in Denver, for $185 million in cash. The acquisition includes an additional $75 million contingent upon future performance goals, reflecting Roku’s strategic approach to enhancing its streaming platform. Frndly TV is known for providing affordable access to more than 50 live TV channels, including popular networks such as A&E, Hallmark Channel, and The History Channel. This integration is expected to expand Roku’s content offerings while maintaining competitive pricing, with Frndly TV subscription plans starting at $6.99 per month.
Subscribers of Frndly TV enjoy features like unlimited cloud DVR and access to programs aired in the last 72 hours, thereby enriching Roku’s appeal in the streaming sector. The transaction, set to finalize in the second quarter, highlights Roku’s commitment to consolidating its standing as a leader in the U.S. streaming market. By incorporating Frndly TV, Roku aims to provide an expansive range of content options at an attractive price point, securing its position against competitors. This move underscores the company’s focus on growth potential through strategic investments in services that align with consumer demands for variety and affordability in content consumption.
