To me, one of the great takeaways from Enterprise Connect 2022 was the discussion of increasing levels of sophistication in data collection—some might call it “strip mining”—and repackaging that data for other uses, i.e., revenue generation. From the contact center perspective, the use of increasingly personalized information when speaking with customers makes a great deal of sense—since most of the time, when people dial in, they are not happy about something. (Having worked in a contact center early in my career, I fully recognize that no one ever calls and says, “Hey, my bill looks terrific this month. Thanks a lot!”)
