Zoom announced a cornucopia of new features and innovations over the past couple of weeks, designed to shift the company from being thought of as a PC-based/mobile video-calling platform to a broader communications platform. Arguably, no vendor saw a bigger “COVID-pop” to adoption than the company, which saw a massive increase in utilization across almost all verticals. The big question for watchers of Zoom is, what happens when people return to the office? Users like Zoom, but that’s a double-edged sword because companies that build good consumer products often struggle in the business segment.
