Verizon Media has launched a range of capabilities to enable broadcasters, content owners and service providers to grow audiences and monetize content in new ways. These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced.
Advanced Advertising
Verizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework.
