T-Mobile US is acquiring actor Ryan Reynolds’ Mint Mobile prepaid MVNO, its parent company and two other associated brands for up to $1.35 billion.
The parent company is Ka’ena Corporation, and its subsidiaries are Mint, Ultra Mobile (which focuses on international calling) and wholesaler Plum.
Mint has made a name for itself with a series of cheeky, low-budget ads featured Reynolds as well as service offerings that start at $15 per month. In a video announcing the acquisition with Reynolds and T-Mo CEO Mike Sievert, Sievert says that T-Mobile US will continue to offer the $15 pricing and Reynolds chimes in that “T-Mobile has assured me that our incredibly improvised and borderline reckless messaging strategy will also remain untouched.”
