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Sprinklr’s Journey from Social Media Management to CCaaS Market Disruptor

June 2, 2023

Via: No Jitter
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At Enterprise Connect 2023, I moderated a panel titled What Comes After CCaaS? where the issue was discussed by leaders of contact center as a service (CCaaS), workforce engagement management and CRM leaders. Less than one month later, I attended Sprinklr Source ’23, a combination of an industry analyst and customer advisory board meetings.

Introducing Sprinklr

As is likely true for many No Jitter readers, I knew little about Sprinklr before I attended the event but did understand that they had announced a new CCaaS solution in March 2022. I had questions about how what started as a social media management company had grown to be a $618 million, publicly-held firm taking on the admittedly crowded CCaaS space.

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