After announcing plans for a U.S.-based broadcasting joint venture at last year’s Consumer Electronics Show, SK Telecom and Sinclair Broadcast Group have officially launched the new business. Cast.era, based in Arlington, Virginia, will focus on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting and targeted advertising, as well as commercialization of the Advanced Television Systems Committee’s ATSC 3.0 standard, which enables data communications in broadcasting bands and can support two-way communications with end user devices by recognizing personal IP addresses.
