Organizations don’t just accept the reality of digital transformation; they see it as a vital step in their company’s survival, according to the 2019 Digital Transformation Market Trends Report.
The report, conducted by Webtorials’ editorial and analyst division on behalf of Masergy, found that digital transformation is seen as an overriding priority even if short-term gains are unclear. “Since digital transformation is key to the survival of the business, the return on investment (ROI) for digital transformation is being measured from a strategic perspective that pays off in the long run even though the immediate ROI might be more difficult to quantify,” the report says.
