Analytics, predictions, recommendations and customisation are some of the innovations used in e-commerce since the 1990s to sell the right service to the right customer.
Some VOD players in the telecom market have understood the importance of investing in recommendations, and are slowly gaining credibility in the market. In such a market where churn is a crucial stake, operators must look to the latest technologies and state-of-the-art knowledge to defend their market share, and even appropriate some from their competitors.
