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Going the extra mile: The Switch’s extensive network reach in China delivers Hengshui Lake International Marathon to global audience

October 15, 2019

The Switch, the platform for the production and global transmission of live video, was pivotal in delivering uninterrupted live linear TV broadcasts and online streaming of the ninth Hengshui Lake International Marathon in September, leveraging its extensive network in China to bring the event to audiences around the globe. Working in partnership with Chinese media production and content packaging company New Force Media, The Switch utilized its established experience and the global reach of its transmission network to deliver flawless coverage to international broadcasters – as well reaching marathon fans worldwide via live streaming websites.

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