The future is “phygital,”–a portmanteau of physical and digital, according to AT&T Business Executive Vice President and Chief Marketing Officer Mo Katibeh. Writing in a recent blog post, the AT&T executive reflected on the opportunities the combination of 5G and augmented reality and bring to high-value enterprise verticals like healthcare, retail and manufacturing.
The operator recently hosted a hackathon at its Foundry facility in Plano, Texas.