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When Communications Becomes Content

October 15, 2021

Via: No Jitter

On No Jitter this week, Zeus Kerravala of ZK Research has a post summing up the latest announcements from Box, the content management company whose platform, Zeus points out, two-thirds of the Fortune 500 currently use. Box focuses on content management, but it has partnerships with many of the biggest communications/collaboration providers, including Microsoft, Zoom, Slack, and Google.

The critical quote from Box CEO Aaron Levie: “The way organizations work with their content is going to be fundamentally at the center of many critical business processes.” Communications is also at the center of many of those same business processes, and so the intersection of content and communications is becoming more salient for enterprise IT decision-makers.

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