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Vonage Buys Into Conversational Commerce

October 20, 2021

Via: ZDNet

This week, Vonage announced the acquisition of Singapore-based Jumper.ai, a conversational commerce provider. Conversational AI technology is getting a lot of attention, especially in the contact center, as it can be used for self-service. Conversational commerce is conceptually similar but turns conversations into sales.

The world loves messaging apps, and messaging volumes continue to increase. Brands inevitably show up where the users are, and the users are in messaging apps. Jumper allows enterprises to turn messaging apps and social networks into cash registers.

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