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Twilio Flex & Segment: Good Data Powering Customer Intelligence

May 11, 2021

Via: No Jitter

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across every channel more personalized, timely, and impactful. One part of that would be bringing Twilio’s contact center solution, Flex, together with Segment.

Fast-forward to late last month, and I got a glimpse into the progress of Twilio Flex plus Segment when I participated in a Twilio webinar, “Guide to Personalizing Customer Experience.” During the webinar, Katrina Wong, vice president of product marketing for the Segment portfolio at Twilio, described how the two platforms come together to provide customer value.

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