Last year, as one awkward virtual meeting led into the next, Stanford University siblings Ethan and Antonia Hellman began thinking about why these calls were going poorly within their communities and social groups. Social psychology, they observed, had become a serious issue, and not only within the educational space but within businesses, too.
Fundamentally, the Hellmans realized that people feel most comfortable within larger social interactions when they’re able to break into smaller conversational groups, Antonia told me in a briefing. This was a missing piece from Zoom and other virtual meeting tools many people and enterprises gravitated to during the pandemic, she added.
