In an industry filled with overused buzzwords and overhyped technologies, the word “revolution” gets thrown out year after year, to the point that we don’t even know what it means anymore.
Every new service and application promises to revolutionize your business, revolutionize the industry, and revolutionize the way you communicate. We’ve become so numb to this cycle that we’re susceptible to missing a real revolution when it comes. Or, our anti-hype blinders are so pronounced that we’re unable to distinguish genuine transformational change from this year’s industry darling.
