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NICE Continues Digital CX Buying Spree

July 7, 2021

Via: No Jitter

NICE today announced the launch of CXone SmartReach, based on technology from the acquisition of proactive conversational AI company ContactEngine. ContactEngine was founded in 2005 in Hartford, U.K., and later opened an office in McLean, Va.

A team of linguists, behavioral scientists, and mathematicians devised ContactEngine’s proprietary machine learning algorithms to perform automated human-like conversations. Its list of reference customers is impressive, including global brands such as DHL, BT, Virgin Media, and Whirlpool.

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