IT company Mitgo announced an investment into the mindfulness, meditation, and sleep quality mobile app, Practico. The US version, “Urso”, is expected to roll out by the end of Q2, 2023, supported by Mitgo’s Chicago office.
The meditation and mindfulness market is booming, with revenues forecasted to reach $17.5b USD by 2030. Practico’s founders, Anton Shayakhov, Dima Afonin, and Daniel Kosinsky, developed the app in 2019, achieving 300K downloads and 20K subscriptions. The trio decided to enter the US market, where they found it to be competitive and oversaturated. To stand out, they opted for gamification.
