Back in July 2020, Microsoft completed its acquisition of Metaswitch, an important move for the Azure for Operators launch in September, as has been duly highlighted. However, publicity about how Microsoft will leverage the two companies’ resources to differentiate, accelerate growth, and potentially dominate within the rapidly growing, but highly contested UCaaS market, has been limited.
I recently spoke with Microsoft about its plans for Metaswitch’s portfolio and received some insights, which I’d like to share with the No Jitter audience in the context of key UCaaS market trends. It is important to understand the UCaaS customer and competitive environments to gauge the value of the Microsoft + Metaswitch symbiosis.
