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Making Business Messaging a Sinch

February 15, 2019

Via: No Jitter

The smartphone is increasingly becoming the engagement platform of choice for consumers, which puts businesses on a constant hunt for ways to facilitate mobile interactions in meaningful ways.

It’s a familiar story, but certainly not a simple one. From an SMS starting point, what’s next? An over-the-top (OTT) business messaging app like Apple Business Chat or WhatsApp Business, Rich Communications Services (RCS) messaging, or both?

Since its founding in 2008, that’s the sort of question that cloud-based mobile customer engagement provider CLX Communications has been grappling with for its enterprise business.

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