Consumers love to complain about their wireless phone service, but when you look at the data, it tells a different story. Analytics for customer satisfaction show which factors matter most to consumers and which have less of an impact (price, for example, is not as important as you might think).
The American Customer Satisfaction Index (ACSI) has measured customer satisfaction in the telecommunications industry for 15 years. Wireless phone service has always been included in that report – until now.