With a fresh Webex logo and a new suite offering, Cisco might appear to be just doing a branding refresh. However, it’s more than that; Cisco is preparing for a hybrid future — one that includes but goes beyond video meetings and office buildings.
As enterprises plan for the future, some of the habits formed during the pandemic will stay with them. In fact, 92% of meetings will have at least one remote participant post-pandemic, Cisco shared in a survey. And from the physical office standpoint, 87% of executives are re-evaluating real estate strategies given how well remote work has gone, as PWC shared. So, as Cisco expands its focus, the company will need to provide tools for both in-office and remote users and tools for events, large and small.
