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Are consumers willing to pay (more) for 5G?

January 24, 2019

Two recent studies highlighted consumers’ willingness to pay a premium for 5G service, but devices, and whether 5G actually provides a new kind of customer experience, could prove to be sticking points.

Matrixx Software recently surveyed more than 4,000 mobile users in both the U.S. and the U.K. to ask about the value that users place on next-generation networks. Matrixx concluded that “respondents revealed a willingness to open their wallets if 5G delivers an enhanced connectivity experience.”

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