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Wowing Your Audience with Immersive Audio

July 13, 2022

It has taken years, but immersive audio has finally become as popular as 4K television and high dynamic range video. Whether used for video productions or audio-only programming, 360-degree spatial sound has a “wow” factor like little else.

As with any new technology, the various formats, flurry of products and unfamiliar terminology can be confusing and downright overwhelming. This, and a lack of singular technical standards, means we are still in a bit of an immersive audio wild west.

First, what exactly is immersive sound? Let’s start with surround sound, a channel-based technology where the audio is encoded to play through specific speakers in a pre-defined arrangement.

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