As traditional CPaaS customers like Uber, Lyft, and Airbnb and typical revenue-generating applications, such as airline boarding notifications, experienced a huge downturn due to COVID-19, industry experts were concerned CPaaS vendors would see reduced traffic and revenue. In fact, just the opposite happened.
Uber ridesharing was replaced by Uber Eats, take-out and delivery replaced in-restaurant dining, and in-store shopping was replaced with online ordering and curbside pickup: All creating demand for API-enabled notification and alerts. CPaaS was invaluable in helping businesses transform how they work and engage with customers in a contact-free world.
